Typhur

From unknown to top of mind

Van 0 naar 900+ volgers binnen 1 jaar

maandelijks 150.000+ weergaven

Typhur Nederland

How we approached it

From an unknown brand to a serious player in the Netherlands

Typhur is a high-end smart kitchen brand known worldwide for its smart and highly accurate meat thermometers and premium air fryer. In the United States, the brand had already proven its position, but in the Netherlands Typhur was just getting started.

The ambition was clear: grow in the Netherlands and quickly build brand awareness. There was just one major obstacle. There was no local marketing team, and existing distributors could not handle online marketing at the level Typhur envisioned.

On top of that, there were several additional challenges:

No brand awareness in the Netherlands
Consumers automatically chose established brands like Meater
No online marketing activities
No stable online revenue stream
Difficult to gain a foothold in retail

To win this market, Typhur needed to become local, visible, and recognizable.

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Building a strong local brand step by step

We deliberately chose a phased approach, first building a strong foundation and then scaling in a controlled way.

Setting up a local foundation

The first step was setting up a complete Dutch webshop. This not only made direct sales possible, but also allowed us to collect and analyze all data locally. At the same time, we set up Dutch social media channels on Instagram, Facebook, TikTok, and YouTube.

Consistent Dutch content

To stay top of mind with the target audience, we developed a steady stream of Dutch-language content. Typhur products were visibly used during BBQs, cooking, and everyday moments in the kitchen. This made the brand both recognizable and relevant

Targeted collaborations

Based on an extensive target audience analysis, we selected collaboration partners who perfectly matched Dutch BBQ and cooking enthusiasts. We started small with niche creators and expanded to larger influencers, media, and collaborations with magazines and TV programs through product placements and advertising.

Data, measurement, and optimization

All channels were continuously monitored through platform insights and a Looker Studio dashboard. This allowed us to see exactly which content worked, where engagement was happening, and where adjustments were needed. This data-driven approach enabled rapid optimization and continuous improvement.

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Visible growth within 6 months

In just six months, Typhur was successfully positioned as an emerging smart kitchen brand in the Netherlands. The results speak for themselves:

Growth from 0 to more than 800 followers on Dutch social channels
More than 100,000 monthly views on content featuring Typhur products
Immediate brand awareness within the right target audience
Collaborations with several major media partners
Een duidelijke stijging van de omzet in de hele regio sinds de start van online marketing

For Typhur, revenue growth and brand recognition are the most important proof that the chosen strategy works.

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Just getting started in the Netherlands

The collaboration has left us wanting more. Typhur’s ambition is to continue building the Dutch webshop, generate more direct online revenue, and grow into the number one smart kitchen brand in the Netherlands.
With a strong foundation, growing brand awareness, and a data-driven approach, one thing is clear: Typhur is far from finished in the Netherlands.

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