{"id":844,"date":"2026-06-15T12:49:04","date_gmt":"2026-06-15T12:49:04","guid":{"rendered":"https:\/\/newdigits.nl\/?page_id=844"},"modified":"2026-06-15T19:27:46","modified_gmt":"2026-06-15T19:27:46","slug":"klant-case-typhur-nederland","status":"publish","type":"page","link":"https:\/\/newdigits.nl\/en\/klant-case-typhur-nederland\/","title":{"rendered":"Klant Case Typhur Nederland"},"content":{"rendered":"<section class=\"l-section wpb_row height_huge full_height valign_center width_custom with_video\" style=\"--site-content-width:900px;\"><div id=\"us_bg_video_i8fc\" class=\"l-section-video\"><script id=\"us_bg_video_i8fc-script\">!function(w){var node = document.getElementById( 'us_bg_video_i8fc' );if ( w.innerWidth <= 120 ) { node.remove() }}(window);<\/script><style>@media(max-width:120px){#us_bg_video_i8fc{display:none!important}}<\/style><video  autoplay loop muted playsinline preload=\"auto\" tabindex=\"-1\"><source type=\"video\/mp4\" src=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/06\/Videoproject-2.mp4\" \/><\/video><\/div><div class=\"l-section-overlay\" style=\"background:rgba(0,0,0,0.65)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_medium\"><\/div><h1 class=\"w-text us_custom_eb849559\"><span class=\"w-text-h\"><span class=\"w-text-value\">TYPHUR NEDERLAND<\/span><\/span><\/h1><div class=\"wpb_text_column us_custom_fad79b3b has_text_color\"><div class=\"wpb_wrapper\"><p>Als Amerikaans merk de Nederlandse markt betreden? Dat kan niet zonder lokale naamsbekendheid op te bouwen. Daar kwamen wij bij helpen.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.7rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-text us_custom_2d0416bb has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">VAN B2B NAAR B2C<\/span><\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_97dd6e03 has_text_color\"><div class=\"wpb_wrapper\"><p>Al 15 jaar is CareLyn actief om Nederland beter te beschermen tegen de zon. Hoofzakelijk via de B2B markt, maar sinds 2026 wil het merk ook bij consument bekender worden.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/newdigits.nl\/en\/contact\/\"><span class=\"w-btn-label\">Samen bouwen aan succes?<\/span><\/a><\/div><div class=\"w-separator size_huge\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-overlay\" style=\"background:var(--color-content-bg-alt)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:1.7rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_huge\"><\/div><div class=\"wpb_text_column us_custom_97dd6e03 has_text_color\"><div class=\"wpb_wrapper\"><h3><strong><span style=\"color: #0094a8;\">CONTENT<\/span> DIE DE DOELGROEP BEREIKT<\/strong><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large width_custom\" style=\"--site-content-width:870px;\"><div class=\"l-section-overlay\" style=\"background:var(--color-content-bg-alt)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_2 valign_top type_default stacking_default\" style=\"--columns-gap:1.7rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_fca8cc99 align_none ratio_9x16 has_border_radius\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/06\/Typhur-webvideo-1.mp4\" \/><\/video><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_fca8cc99 align_none ratio_9x16 has_border_radius\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/06\/Typhur-webvideo-2.mp4\" \/><\/video><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_fca8cc99 align_none ratio_9x16 has_border_radius\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/06\/Typhur-webvideo-3.mp4\" \/><\/video><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_fca8cc99 align_none ratio_9x16 has_border_radius\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/06\/Typhur-webvideo-4.mp4\" \/><\/video><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_fca8cc99 align_none ratio_9x16 has_border_radius\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/06\/Typhur-webvideo-5.mp4\" \/><\/video><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video us_custom_fca8cc99 align_none ratio_9x16 has_border_radius\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/06\/Typhur-webvideo-6.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-text us_custom_0af2babf has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Typhur Nederland<\/span><\/span><\/div><h2 class=\"w-text us_custom_eb849559\"><span class=\"w-text-h\"><span class=\"w-text-value\">How we approached it<\/span><\/span><\/h2><div class=\"w-separator size_small\"><\/div><div class=\"w-tabs layout_hor style_simple3 switch_click has_scrolling remove_indents\" style=\"--sections-title-size:1em\" data-accordion-at-width=\"768\"><div class=\"w-tabs-list items_4 align_center\"><div class=\"w-tabs-list-h\"><button class=\"w-tabs-item active\" aria-controls=\"content-vdd6\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">01. Challenge<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-e403\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">02. Approach<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-p9c9\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">03. Results<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-jcdc\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">04. Future<\/span><\/button><\/div><\/div><div class=\"w-tabs-sections titles-align_center icon_chevron cpos_right\"><div class=\"w-tabs-section active has_text_color\" id=\"vdd6\" style=\"color:var(--color-header-transparent-text-hover);\"><button class=\"w-tabs-section-header active\" aria-controls=\"content-vdd6\" aria-expanded=\"true\"><div class=\"w-tabs-section-title\">01. Challenge<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-vdd6\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row us_custom_f6ed237e via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6e74c4b0\"><div class=\"wpb_wrapper\"><h3 style=\"text-align: left;\"><strong>From an unknown brand to a serious player in the Netherlands<\/strong><\/h3>\n<p>Typhur is a high-end smart kitchen brand known worldwide for its smart and highly accurate meat thermometers and premium air fryer. In the United States, the brand had already proven its position, but in the Netherlands Typhur was just getting started.<\/p>\n<p>The ambition was clear: grow in the Netherlands and quickly build brand awareness. There was just one major obstacle. There was no local marketing team, and existing distributors could not handle online marketing at the level Typhur envisioned.<\/p>\n<p>On top of that, there were several additional challenges:<\/p>\n<ul>\n<li>No brand awareness in the Netherlands<\/li>\n<li>Consumers automatically chose established brands like Meater<\/li>\n<li>No online marketing activities<\/li>\n<li>No stable online revenue stream<\/li>\n<li>Difficult to gain a foothold in retail<\/li>\n<\/ul>\n<p>To win this market, Typhur needed to become local, visible, and recognizable.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_510ba617\" href=\"https:\/\/newdigits.nl\/en\/contact\/\"><span class=\"w-btn-label\">I want this too<\/span><\/a><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image us_custom_87c0eb59 has_aspect_ratio align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/omslag_foto_0add7965-92dc-42c1-a3f1-c048b075a753-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/omslag_foto_0add7965-92dc-42c1-a3f1-c048b075a753-1024x576.webp 1024w, https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/omslag_foto_0add7965-92dc-42c1-a3f1-c048b075a753-300x169.webp 300w, https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/omslag_foto_0add7965-92dc-42c1-a3f1-c048b075a753-600x338.webp 600w, https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/omslag_foto_0add7965-92dc-42c1-a3f1-c048b075a753.webp 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section has_text_color\" id=\"e403\" style=\"color:var(--color-header-transparent-text-hover);\"><button class=\"w-tabs-section-header\" aria-controls=\"content-e403\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">02. Approach<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-e403\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row us_custom_f6ed237e via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6e74c4b0\"><div class=\"wpb_wrapper\"><h3><strong>Building a strong local brand step by step<\/strong><\/h3>\n<p>We deliberately chose a phased approach, first building a strong foundation and then scaling in a controlled way.<\/p>\n<h3><strong>Setting up a local foundation<\/strong><\/h3>\n<p>The first step was setting up a complete <a href=\"https:\/\/nl.typhur.com\/\">Dutch webshop<\/a>. This not only made direct sales possible, but also allowed us to collect and analyze all data locally. At the same time, we set up Dutch social media channels on Instagram, Facebook, TikTok, and YouTube.<\/p>\n<h3><strong>Consistent Dutch content<\/strong><\/h3>\n<p>To stay top of mind with the target audience, we developed a steady stream of Dutch-language content. Typhur products were visibly used during BBQs, cooking, and everyday moments in the kitchen. This made the brand both recognizable and relevant<\/p>\n<h3><strong>Targeted collaborations<\/strong><\/h3>\n<p>Based on an extensive target audience analysis, we selected collaboration partners who perfectly matched Dutch BBQ and cooking enthusiasts. We started small with niche creators and expanded to larger influencers, media, and collaborations with magazines and TV programs through product placements and advertising.<\/p>\n<h3><strong>Data, measurement, and optimization<\/strong><\/h3>\n<p>All channels were continuously monitored through platform insights and a Looker Studio dashboard. This allowed us to see exactly which content worked, where engagement was happening, and where adjustments were needed. This data-driven approach enabled rapid optimization and continuous improvement.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_510ba617\" href=\"https:\/\/newdigits.nl\/en\/contact\/\"><span class=\"w-btn-label\">I want this too<\/span><\/a><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image us_custom_6e74c4b0 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/Ontwerp-zonder-titel-6-1024x582.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/Ontwerp-zonder-titel-6-1024x582.png 1024w, https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/Ontwerp-zonder-titel-6-300x171.png 300w, https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/Ontwerp-zonder-titel-6-600x341.png 600w, https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/Ontwerp-zonder-titel-6.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section has_text_color\" id=\"p9c9\" style=\"color:var(--color-header-transparent-text-hover);\"><button class=\"w-tabs-section-header\" aria-controls=\"content-p9c9\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">03. Results<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-p9c9\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row us_custom_f6ed237e via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6e74c4b0\"><div class=\"wpb_wrapper\"><h3 style=\"text-align: left;\"><strong>Visible growth within 6 months<\/strong><\/h3>\n<p style=\"text-align: left;\">In just six months, Typhur was successfully positioned as an emerging smart kitchen brand in the Netherlands. The results speak for themselves:<\/p>\n<ul style=\"text-align: left;\">\n<li>Growth from 0 to more than 800 followers on Dutch social channels<\/li>\n<li>More than 100,000 monthly views on content featuring Typhur products<\/li>\n<li>Immediate brand awareness within the right target audience<\/li>\n<li>Collaborations with several major media partners<\/li>\n<li>Een duidelijke stijging van de omzet in de hele regio sinds de start van online marketing<\/li>\n<\/ul>\n<p style=\"text-align: left;\">For Typhur, revenue growth and brand recognition are the most important proof that the chosen strategy works.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_510ba617\" href=\"https:\/\/newdigits.nl\/en\/contact\/\"><span class=\"w-btn-label\">I want this too<\/span><\/a><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image us_custom_a14a5ca0 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/Ontwerp-zonder-titel-5-1024x582.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/Ontwerp-zonder-titel-5-1024x582.png 1024w, https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/Ontwerp-zonder-titel-5-300x171.png 300w, https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/Ontwerp-zonder-titel-5-600x341.png 600w, https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/Ontwerp-zonder-titel-5.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section has_text_color\" id=\"jcdc\" style=\"color:var(--color-header-transparent-text-hover);\"><button class=\"w-tabs-section-header\" aria-controls=\"content-jcdc\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">04. Future<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-jcdc\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row us_custom_f6ed237e via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6e74c4b0\"><div class=\"wpb_wrapper\"><h3 style=\"text-align: left;\"><strong>Just getting started in the Netherlands<\/strong><\/h3>\n<p style=\"text-align: left;\">The collaboration has left us wanting more. Typhur\u2019s ambition is to continue building the Dutch webshop, generate more direct online revenue, and grow into the number one smart kitchen brand in the Netherlands.<br \/>\nWith a strong foundation, growing brand awareness, and a data-driven approach, one thing is clear: Typhur is far from finished in the Netherlands.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_510ba617\" href=\"https:\/\/newdigits.nl\/en\/contact\/\"><span class=\"w-btn-label\">I want this too<\/span><\/a><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image us_custom_87c0eb59 has_aspect_ratio align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-10-feb-2026-09_23_43-1024x683.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-10-feb-2026-09_23_43-1024x683.png 1024w, https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-10-feb-2026-09_23_43-300x200.png 300w, https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-10-feb-2026-09_23_43-600x400.png 600w, https:\/\/newdigits.nl\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-10-feb-2026-09_23_43.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-844","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/newdigits.nl\/en\/wp-json\/wp\/v2\/pages\/844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdigits.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/newdigits.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/newdigits.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdigits.nl\/en\/wp-json\/wp\/v2\/comments?post=844"}],"version-history":[{"count":7,"href":"https:\/\/newdigits.nl\/en\/wp-json\/wp\/v2\/pages\/844\/revisions"}],"predecessor-version":[{"id":860,"href":"https:\/\/newdigits.nl\/en\/wp-json\/wp\/v2\/pages\/844\/revisions\/860"}],"wp:attachment":[{"href":"https:\/\/newdigits.nl\/en\/wp-json\/wp\/v2\/media?parent=844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}